The American Astronomical Society purchased Sky & Telescope magazine in 2019 to reach amateur astronomers. The National Pest Management Association sells booklets and brochures to members and nonmembers.Selling products and services to nonmembers can boost revenue and attract potential membersA few years ago, Kevin Marvel, executive officer of the American Astronomical Society, discovered a way to communicate with beings that "we always knew were out there" but had never engaged with directly. The target life form: amateur astronomers.Sky & Telescope, a magazine tailored to that audience, came up for auction in 2019 through the bankruptcy of its publisher. The… Read More